Understanding the New MGM Rewards Program
MGM Resorts has made a significant shift in its loyalty strategy, rebranding the well-known M Life Rewards to the new MGM Rewards program. This change, which took effect on February 1, aims to streamline how customers earn and redeem points across the company's vast portfolio of land-based casinos and online platforms. With over 34 million members in its predecessor, the new program impacts a huge number of players and guests.
To kick off the launch, MGM offered a promotional period with a double multiplier on tier credits earned at its Las Vegas properties, encouraging members to engage with the new system early on.
Key Changes to Earning Tier Credits
The most substantial updates in the MGM Rewards program involve the rates at which members earn tier credits, especially on non-gaming spending.
Spending on Hotels, Dining, and Entertainment
Previously, M Life members earned 25 tier credits per dollar spent on non-gaming purchases in Las Vegas and 8 credits per dollar at regional MGM properties. The new system simplifies this significantly, but at a cost for Vegas regulars.
The new MGM Rewards program offers a universal rate of four tier credits per dollar spent on non-gaming purchases at all MGM properties, both in Las Vegas and regionally.
This change represents a considerable reduction for those who frequently spend on hotels and dining in Las Vegas, but it standardizes the process for everyone.
Earning Credits from Casino Gaming
The method for earning credits while gambling has also been revised. The old system was more straightforward for machine players, offering 10 tier credits for every $3 spent on slots or $10 on video poker.
The new MGM loyalty program aligns machine gaming with table games. Now, points earned from slots, video lottery terminals, and video poker are based on:
- Length of play
- Type of game
- Average bet size
A major enhancement is the integration with BetMGM. Players can now earn MGM Rewards Points and Tier Credits through their spending at BetMGM online casinos and sportsbooks, connecting their online and in-person play for the first time.
The Value of Casino Loyalty Programs
Casino loyalty programs like MGM Rewards are incredibly popular because they give back to frequent players and guests. Members can earn comps for everything from food and drinks to hotel stays and exclusive event access. These programs are designed to foster loyalty and enhance the overall customer experience.
Changes to loyalty programs are often met with skepticism, as members worry about devalued points or harder-to-reach tier levels.
While the new earning rates for the MGM Rewards program may seem less generous in certain areas, the simplified structure and the addition of BetMGM integration offer new ways for members to build their status and enjoy perks across the entire MGM ecosystem.
